The Food Safety and Standards Authority of India (FSSAI) has initiated penal action against five major e-commerce platforms—Amazon, Swiggy Instamart, BigBasket, Flipkart India and Zepto—over alleged regulatory non-compliances involving food products sold or displayed online.
According to the food regulator, the issues include misbranding and misleading claims, along with the sale, display or offer for sale of prohibited or poisonous food articles through e-commerce platforms. The action is part of increased scrutiny of food products available through online marketplaces.
FSSAI has specifically initiated action concerning misleading claims associated with Happilo Premium Date Bites – Zesty Orange across the platforms named in its announcement.
Separately, Swiggy Instamart and BigBasket are facing action over alleged misleading claims and non-compliant product information concerning certain Milky Mist dairy products, including Fresh Low Fat Cream, Farm Fresh Curd and Greek Yoghurt.
The regulator also flagged Datura (Dhatura) fruits and seeds, stating that Amazon Seller Services, Swiggy Instamart and Big basket were found non-compliant with provisions of the Food Safety and Standards Act, 2006 relating to the sale, display and offering for sale of the product through e-commerce platforms.
The latest action comes amid a broader increase in FSSAI enforcement involving food business operators and online commerce platforms. The regulator has also been communicating enforcement actions to consumers through social media.
For consumers, the developments highlight the importance of checking product information, labels and claims when purchasing food items online.
For e-commerce companies, the action underscores the regulatory responsibilities associated with listing and displaying food products on digital marketplaces.
The proceedings are based on alleged violations identified by the regulator, and the affected companies may have opportunities to respond through the applicable regulatory process.
The proceedings are based on alleged regulatory violations identified by the food regulator. The concerned companies can respond through the applicable legal and regulatory process. At the time of reports published on September 23–24, 2026, the platforms had not provided immediate responses to some media queries.
For consumers, the development is a reminder to check food labels, ingredient information, expiry dates, nutritional claims and product descriptions when ordering food products online. Further details about the regulatory proceedings and any action against individual listings or companies may emerge as the process continues.